What McDonald's Move to Touch Screen Kiosks Really Means for the Service Industry

By Casey Dubbs | Wed, Jan, 18, 2017 @ 08:01 AM

The recent announcement that McDonald’s is rolling out touch screen kiosks to facilitate ordering in all 14,000 of its locations has provoked reactions from pundits far outside of the usual technology and digital signage circles. As industry insiders try to determine what the long-range impact will be of one of the biggest names in U.S. fast food rolling out touch screens, some have read the rollout as primarily a labor-reducing move that, against the backdrop of national demands for wage increases by fast-food workers, will allow fast-food restaurants to cut low-level service jobs. We, however, see things a little differently.

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DiGiorno, Sony & Miracle Mattress [Marketing Mishaps]

By Casey Dubbs | Tue, Jan, 17, 2017 @ 16:01 PM

Experiential marketing can bring your brand to life in an immersive and unforgettable fun way. In a medium where creativity is limitless, great things can come from providing a personal and memorable experience, however the experimental nature can sometimes cause unintended results.

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7 Interactive Experiential Marketing & Event Trends for 2017

By Casey Dubbs | Mon, Jan, 16, 2017 @ 05:01 AM

 A brand is not what a company says it is, but what its customers feel it is, and creating memorable experiences and interactive events will be a big part of evoking that emotion from its customers. Millennials, making up a majority of consumers today, prefer to spend money on experiences over material things—the key is creating an experience that consumers will want to participate in. A successful experience will incorporate cutting-edge technology, be as personal as possible, offer a seamless omnichannel flow, and have easily shareable content. Look for companies to deliver over-the-top experiences that are unique, encourage sharing, and promote advocacy—events that consumers will wait in line to attend and then tell all their friends about.

When Digital Signage Today reached out to ask us to participate in their 2017 Future Trends report, we jumped at the chance. Here are some of the exciting technologies you can expect to gain adoption over 2017 and the years to come.  

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