We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow. And sometimes – sometimes – that happens. But everyone has experienced brainstorming sessions where the fireworks just aren’t firing. Even if you’re known for waking up in the middle of the night and screaming Eureka with a sweet campaign fully formed and ready to roll out, at some point in your career you end up staring at the screen with your mind completely blank. When that happens, what you need to get your juices flowing is something to shake up your thinking.Read More >
First, let’s start with some stats I painstakingly researched on the internet for 5 minutes:
- The average human attention span is 8 seconds
- Most people who click on this article won’t finish reading it
- 22% of American adults have ADD/ADHD
- 1 out of 4 of them is faking it, but that doesn’t mean they don't have attention span problems - Oh! Something shiny!
So what does this all mean for touch screen content? It means every touch point has to add real value to your user, like NOW. We have 8 seconds to answer a question, solve a problem or fill a need – and still we see way too many mediocre touch interfaces.