Casey Dubbs

Recent Posts

Which Interactive Marketing Technologies Are Proven to Generate ROI?

By Casey Dubbs | Fri, Sep, 15, 2017 @ 08:09 AM

Measuring the return on investment (ROI) of traditional advertising is difficult. In the past, the advertising industry relied on suppositions and predictions based on commercial viewer data and regional sales. Interactive technology, however, has enabled brands to intengage eract with their customers and gain an accurate idea of the effectiveness of their campaigns.

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How to Choose The Best Type of Touch Technology for Your Organization

By Casey Dubbs | Wed, Sep, 13, 2017 @ 08:09 AM

Remember the days before interactive touch technology? It might be difficult for you to recall life before the technology revolution, as interactive technology is so natively ingrained into our daily lives. Just think of the last time you approached a non-digital kiosk (*shudders*) in an airport or bank and automatically began poking at nonexistent buttons, only to realize that the surface was, indeed, non-interactive (it’s happened to the best of us).

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What Should My Interactive Digital Marketing Strategy Include?

By Casey Dubbs | Fri, Sep, 08, 2017 @ 08:09 AM

We’ve answered whether your company can benefit from an interactive marketing strategy (The answer: A resounding “yes!”). We’ve illustrated how interactive marketing strategies encourage direct interactions between a consumer and a brand by creating omnichannel experiences and leveraging effective data collection. And we’ve showed how everyone, from beer and wine to retail and cannabis, can benefit from experiential campaigns.

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