A Large Format Touch Screen Costs What?!


Although there are plenty of experiences in a person’s life to remind them “you get what you pay for,” there are still many stalwarts out there who believe that the cheaper way is the better way. We at Horizon hear this all time. An integrated touch display costs what?! Well sure, you can buy a consumer grade TV, slap on a touch overlay and call it a day, but where will that get you? I can guarantee Frankenscreen will be in the trash before you can say “I shoulda listened to Horizon.”

Engineered for longevity

Though most large format displays look the same, commercial grade screens have a number of features built in to withstand the elements of being in a public space:

  • Heavy-duty hardware for a longer lifespan
  • Multiple inputs to accommodate the numerous types of network connections that you might be inclined to using
  • Designed for 24/7 use and can be mounted in portrait or landscape mode
  • Extra goodies like built in clocks, timers and cooling to keep things classy

But we’re not just using commercial grade displays. We’re using some of the best commercial grade displays out there. For such an experiential solution like touch screen interaction, you just can’t justify quality for price. Instead of asking “how can we I get it cheaper,” you should ask “how can we make the experience for our users even better?”

Designed for maximum engagement

If your boss or client is still clinging to the idea that a cheaper option would suffice, perhaps we should move onto the issues of design and usability. Touch overlays, although seemingly a lesser investment, actually introduce more costs and opportunity loss due to several factors.

The first and most obvious is poor aesthetics. A two bezel design with mismatching colors and poor branding elements just can’t be in line with your company or clients’ vision for interactive signage. It just can’t be. The minimum expectation for technology is for it to be clean and smooth no matter your industry. 

Secondly, overlays introduce a space between the glass and the actual image on-screen which creates a parallax. That’s a fancy word, isn’t it? It’s an apparent displacement or difference in the apparent position of an object viewed along two different lines of sight. This translates into an interaction issue when the user attempts to press on-screen “buttons.”

Touch Overlay:

Parallax 01

Integrated Touch Display:

Parallax 02

The air gap between the overlay and the display surface also traps moisture causing condensation to collect in the viewable area.

Horizon designs our integrated touch displays to be beautiful and compact. Each monitor has its own metal design to ensure the best fit, form and function. The upgrade in the bezel construction also allows for unique branding opportunities. You can choose your bezel’s color and finish, and then add your company or client’s logo. As you know, the more your audience is exposed to your brand, the more powerful it becomes.

Future Proofed for Re-use

Integrating interactivity into your strategy is a phenomenal step for you or your clients’ brand as you now have the opportunity to become relevant to this new generation of consumer who have fallen in love with interactive technology. But, we also have to remember that as you are evolving your marketing strategies, your audience is continually adapting to new technological advancements in their day to day. As a result, you are forced to anticipate future trends and developments to make this investment a success. Don’t worry, it’s not as difficult as it sounds.

Today, you may simply need a single point touch display for a tradeshow – but what about tomorrow? Will your company squash their tradeshow presence? Will single touch be seen as ancient gesturing in a few months’ time?

By future-proofing your solution, your hardware will be able to deliver UI/UX principles or new gestures for multiple user software without costly upgrades or replacements. Seize this opportunity to integrate multi-touch, webcams or RFID into your interactive solution. 

Brian Solis author of “What’s the Future of Business” says it best, “We live and compete in a perpetual era of Digital Darwinism. But, nothing today is too big to fail nor too small to success as long as relevance and value are in scope. . . the good news is that you have a role in defining where all of this goes.”

So how much do they cost, already?!

Knowing what I do about today’s typical blog reader, there’s an 85% chance you haven’t read this article and have simply scanned the bolded sections to get to the most “important” part. Get to the point already, Jessica! Well, I’m sorry to say that I can’t give you a price here.

Just a ballpark estimate you ask? Fine. A single large format touch display can range from $1,500 -$80,000. But why the wide range you ask? Go back and read the dang article!

If you would like a proper quote however, please give us a ring. Our Display Solutions Specialists can take the guessing game out this entire issue – plus they’re a blast to talk to.

  create the perfect touch solution

 Author Bio| Horizon Display

describe the imageJessica Webster, Marketing Specialist for Horizon Display. Jessica likes to destroy create things. She specializes in creative design, copywriting, brand awareness, interface creation and making it all look easy (when we all know it sure isn’t). When she’s not designing the heck out of everything, you will probably find her staring at her Pantone swatch book drinking an unnecessary amount of coffee.