Why Interactive Digital Signage Needs to Be Part of Your Marketing Strategy

By Casey Dubbs | Fri, Jun, 30, 2017 @ 08:06 AM

You may already know why customers prefer the enhanced experience of interactive technology, as well as the ROI that it can bring to your organization. So it should come as no surprise that you should be incorporating interactive touch displays into your marketing strategy.

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How Interactive Digital Signage Software Can Contribute to Your Clients’ Marketing ROI

By Casey Dubbs | Fri, Jun, 23, 2017 @ 08:06 AM

The benefits of digital signage aren’t unfamiliar to marketers. You’re probably aware that the medium raises brand awareness and generates interest. Consider the oft-cited survey in which 55 percent of travelers could remember the messaging on digital billboards every time or almost every time. More than 70 percent of consumers also felt that digital billboard ads stood out more than online ads, and 46 percent said they were more memorable than ads on television.

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Which Types of Companies Can Benefit from Digital Signage Software?

By Casey Dubbs | Tue, Mar, 21, 2017 @ 08:03 AM

Digital signage is booming. The market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion by 2022, indicating that the advertising and marketing medium is generating more and more interest across various industries. And while interactive technology is everywhere, sometimes consumers don't even realize it.

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