Which Interactive Marketing Technologies Are Proven to Generate ROI?

By Casey Dubbs | Fri, Sep, 15, 2017 @ 08:09 AM

Measuring the return on investment (ROI) of traditional advertising is difficult. In the past, the advertising industry relied on suppositions and predictions based on commercial viewer data and regional sales. Interactive technology, however, has enabled brands to intengage eract with their customers and gain an accurate idea of the effectiveness of their campaigns.

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What Should My Interactive Digital Marketing Strategy Include?

By Casey Dubbs | Fri, Sep, 08, 2017 @ 08:09 AM

We’ve answered whether your company can benefit from an interactive marketing strategy (The answer: A resounding “yes!”). We’ve illustrated how interactive marketing strategies encourage direct interactions between a consumer and a brand by creating omnichannel experiences and leveraging effective data collection. And we’ve showed how everyone, from beer and wine to retail and cannabis, can benefit from experiential campaigns.

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Could Your Company Benefit from Implementing an Interactive Marketing Strategy?

By Casey Dubbs | Fri, Aug, 18, 2017 @ 08:08 AM

Could your company benefit from a robust interactive marketing strategy? While the short answer is a resounding “yes!”, let’s take a look at the details. Before we begin, however, let’s ask: “What is an interactive marketing strategy?”

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