The more that businesses and customers see how cool touch tables look, and how creatively they can be used to improve the customer experience, the more businesses are going to be asking about them—and the more customers are going to be expecting them. But installing a piece of furniture with such a specific, customer-facing technological application isn’t putting up a billboard—or even installing a video wall. Touch tables pose their own world of new challenges—ones that even the most seasoned marketer can overlook in the rush to deploy.Read More >
Once upon a time, the only interactive table technology that you would run into was the occasional sit-down Pac-Man machine in an arcade or restaurant. Outside of that specific scenario, the most interacting you would generally do with a horizontal surface would involve setting things on it.Read More >
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Marketing is a field fueled by innovation and propelled by a constantly evolving climate. With advancements in technology, opinions and attitudes towards marketing are always changing, making it essential for organizations to stay up to date with current trends. We’ve provided examples of the benefits of interactive touch in marketing campaigns many times. Like the work we did for Intel on their in-store experience, and our project with Toyota. Now that you’ve seen how it works, we’d like to show you why it works.