How to Use Touchscreen Technology at Every Stage of the Buyer’s Journey

By Casey Dubbs | Wed, Apr, 19, 2017 @ 08:04 AM

Consumers rarely just stumble into a purchase and walk away happy. Those watching the retail industry closely have established that there is a defined buyer’s journey on which customers take themselves. The steps are clear, and it’s incumbent on anyone who wants to truly thrive in a customer-facing enterprise to understand the journey that consumers take to get the information they need in order to make a purchase.  

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Why Customers Prefer Interactive Technology

By Casey Dubbs | Wed, Apr, 12, 2017 @ 08:04 AM

From the perspective of a creative, it’s obvious that you want to be on the cutting edge. You’re aiming to capture the eyes of your clients and their audiences by being on top of the latest trends, and implementing the latest technology is what gets you there. But for anyone conducting business, the customer comes first. So when it comes to an expensive new interactive tool, the question shouldn’t be if it’s on-trend; the question should be whether the interactive technology will actually engage the customer in a meaningful way.

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What McDonald's Move to Touch Screen Kiosks Really Means for the Service Industry

By Casey Dubbs | Wed, Jan, 18, 2017 @ 08:01 AM

The recent announcement that McDonald’s is rolling out touch screen kiosks to facilitate ordering in all 14,000 of its locations has provoked reactions from pundits far outside of the usual technology and digital signage circles. As industry insiders try to determine what the long-range impact will be of one of the biggest names in U.S. fast food rolling out touch screens, some have read the rollout as primarily a labor-reducing move that, against the backdrop of national demands for wage increases by fast-food workers, will allow fast-food restaurants to cut low-level service jobs. We, however, see things a little differently.

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