All interactive experiences are not created equal. In addition to a creative idea, it’s important for businesses to pay attention to the details of their experiential marketing campaigns. The best campaigns generate traffic by making the most of touchscreen monitors.
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Remember the days before interactive touch technology? It might be difficult for you to recall life before the technology revolution, as interactive technology is so natively ingrained into our daily lives. Just think of the last time you approached a non-digital kiosk (*shudders*) in an airport or bank and automatically began poking at nonexistent buttons, only to realize that the surface was, indeed, non-interactive (it’s happened to the best of us).
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There are few bigger commitments that a person can make in life than that of buying a house. It's a major financial investment with repercussions that can impact not just a buyer's bank account, but his or her quality of life for years or decades to come. So obviously it's not a purchase that people tend to take lightly.
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