There are few bigger commitments that a person can make in life than that of buying a house. It's a major financial investment with repercussions that can impact not just a buyer's bank account, but his or her quality of life for years or decades to come. So obviously it's not a purchase that people tend to take lightly.
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Touchscreens are becoming a popular medium for brands to communicate with their audience, and as expected, some of your clients are considering them for their next big project. If your client is asking you to hunt down some information or if you are proactively pitching an interactive digital experience, these are the three most important questions to be answered:
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Advertising and marketing have always been about getting into customers’ heads by way of capturing their eyes. So it’s no surprise that the advent of the interactive display, which fundamentally changes how we look at things, has been one of the most disruptive trends to hit the advertising industry in recent memory. What once appeared on screen as static images can now respond to customers’ touch and even guide them along the path to conversion.
