Remember the days before interactive touch technology? It might be difficult for you to recall life before the technology revolution, as interactive technology is so natively ingrained into our daily lives. Just think of the last time you approached a non-digital kiosk (*shudders*) in an airport or bank and automatically began poking at nonexistent buttons, only to realize that the surface was, indeed, non-interactive (it’s happened to the best of us).
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There are few bigger commitments that a person can make in life than that of buying a house. It's a major financial investment with repercussions that can impact not just a buyer's bank account, but his or her quality of life for years or decades to come. So obviously it's not a purchase that people tend to take lightly.
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Touchscreens are becoming a popular medium for brands to communicate with their audience, and as expected, some of your clients are considering them for their next big project. If your client is asking you to hunt down some information or if you are proactively pitching an interactive digital experience, these are the three most important questions to be answered:
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