How to Choose the Right Touchscreen for Your Interactive Marketing Campaign

By Ryan Miller | Wed, Apr, 26, 2017 @ 08:04 AM

Touchscreens are becoming a popular medium for brands to communicate with their audience, and as expected, some of your clients are considering them for their next big project. If your client is asking you to hunt down some information or if you are proactively pitching an interactive digital experience, these are the three most important questions to be answered:

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How to Use Touchscreen Technology at Every Stage of the Buyer’s Journey

By Casey Dubbs | Wed, Apr, 19, 2017 @ 08:04 AM

Consumers rarely just stumble into a purchase and walk away happy. Those watching the retail industry closely have established that there is a defined buyer’s journey on which customers take themselves. The steps are clear, and it’s incumbent on anyone who wants to truly thrive in a customer-facing enterprise to understand the journey that consumers take to get the information they need in order to make a purchase.  

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What McDonald's Move to Touch Screen Kiosks Really Means for the Service Industry

By Casey Dubbs | Wed, Jan, 18, 2017 @ 08:01 AM

The recent announcement that McDonald’s is rolling out touch screen kiosks to facilitate ordering in all 14,000 of its locations has provoked reactions from pundits far outside of the usual technology and digital signage circles. As industry insiders try to determine what the long-range impact will be of one of the biggest names in U.S. fast food rolling out touch screens, some have read the rollout as primarily a labor-reducing move that, against the backdrop of national demands for wage increases by fast-food workers, will allow fast-food restaurants to cut low-level service jobs. We, however, see things a little differently.

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